Salt & Slate

This is a mock portfolio project

Project Brief: Salt & Slate is a dreamy, airy café nestled in Nantucket’s historic district. Known for its locally roasted coffee, ocean-inspired pastries, and airy interior with white shiplap walls and linen curtains, the café attracts tourists and locals alike who seek quiet luxury and coastal charm.

The Goal

To develop a cohesive brand identity that tells a compelling story, enhances customer experience, and stands out in a saturated market. Additionally, to develop a visually appealing Instagram feed with a curated aesthetic and engaging content ideas that drive community, showcase products, and support future marketing efforts.

Here's how we did it...

Brand Identity

Through the development of a logo, tagline, brand mood board, and merchandise concepts, DD Creatives successfully captured the essence of this charming Nantucket café, creating a cohesive and memorable brand experience that reflects both its atmosphere and values.

Social Media

The Instagram feed layout establishes a clear visual foundation for the brand’s aesthetic, ensuring consistency and cohesion across all posts. The featured post design showcases a unique content concept aimed at driving engagement and bringing the brand’s personality to life.